Ignore conventional wisdom, at the Darwillisms blog

Gary Pageau ,

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From our post at Darwillisms, the blog of Darwill Inc., “The business world is filled with consultants and advisors willing (and sometimes shilling) the latest marketing methods. It’s always a great idea to keep current on trends and techniques, but there’s a reason why some practices still work.”

Read more at Darwillisms.

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.